The 2010 Digital Marketing Outlook put out by SoDA (Society of Digital Agencies), contains a lot of interesting and useable news for marketers, both those who still have their jobs as well as those who were among the thousands who lost them in 2009. Overall the outlook for digital marketing and social media is very sunny.
Here are some of the key stats and quotes from the seventy-page report:
5 Stats to pay attention to!
- 81% of Brand executives expect an increase in digital media projects
- 50% will be shifting funds from traditional to digital media
- 78% of global participants in the research surveys believe the current economy will spawn more funds allocated to Digital
- 40-50% of mobile devices sold will be smartphones, up from 25% in ‘09
- 40% of iPhone/iTouch users access the internet more on their mobile than their computer (Neilson)
5 Quotes to learn from and evolve your business!
- Regarding consumers, such as the students now graduating high school, and buying media to reach them…”There is nothing to buy, because the audience is the medium. They are not a webpage…not a video file. They are living, breathing, passionate people who are redirecting traffic and content in real-time based on personal interests, relationships and the culture of the moment.” – Pete Caban, CEO/Head of Digital, Mekanism
- “Hitting the ‘customer experience ball’ out of the park is the only way to win online and that means redefining a new mission for the website that recognizes both consumer expectations and the central role of the dot.com in the brand ecosystem. The new mission integrates the ‘usefulness’ consumers demand, …content value…with persuasive branding…” “Make it effortless or don’t make it.”
–Tony Quinn, CEO, IQ Interactive - “So this is where we are. Social media and searchability rule the day. HTML is back. Flash plays a different, more refined role. Clients talk about consumer engagement and social stickiness. There’s never been a better time to tell a story…and there have never been more places to tell them.” “We’ll huddle around our monitors…like we once huddled around the television – and we’ll tell stories like they’ve never been told before.”
-Jason Bangerter, Founder and Chairman of Struck.Axiom - “The banner ad is indeed ailing, but is still favored by advertisers. Even if it no longer has a future on the web, it has already invaded the mobile phone and has begun to infiltrate other forms of more traditional media such as television or even newspapers that tomorrow will be paperless.”
-Benjamin Laugel, Founder and CEO of Soleil Noir
“In 2010 leading brands will actively embrace highly-specialized digital content production boutiques to write and direct longer-form, episodic, social-content campaigns as the centerpiece for their launch campaigns. The smartest brands are the ones now pushing their agency and production partners to make ridiculously funny, surprising, inspiring, relevant and timely content. Over the past ten years they have come to realize the strengths and weaknesses of their various advertising-centric AORs, and are looking for fresh creative talent that can conceive, produce and distribute amazingly strong content.”
-Pete Caban, CEO/Head of Digital at Mekanism
