So far in this series we’ve talked about the first two big decisions to address in launching or re-launching your business blog. And those decisions are What is the purpose of my blog? and Who is my target audience? Now let’s move on to the 3rd decision that I take my clients through for the blogging portion of their marketing mix.
The 3rd big decision is this: What value will I provide to my target audience? The crux of your ability to thrive in this or any economic time, is that you provide amazing value to your clients.
You may have heard this said in one way or another before – give value, value, value…and after a while it starts to sound like blah, blah, blah. So what exactly does amazing value mean? What does it look like?
Well it obviously looks different for different people, products and services. But whether you have a coaching practice, a natural wellness practice, own a cross-fit gym or are a freelance writer – amazing value will always carry this important trait:
It is defined by the client and not by you.
This means that the key is to deliver what THEY want, not what you want or what you think they want.
Your clients and potential clients are the ones who decide what is amazing value for them; it’s not you who decides. That’s why actually talking to your clients and asking them what they value about working with you is of paramount importance to the survival of your business. Of course, the number one way they will be telling you what they value is with their wallets.
If your target clients love how you work with them early in the morning to get ready for their day but you decide to change your availability to Noon to 7 p.m., well guess what, you’re going to have a problem. This is the most basic tenet of marketing that even the big guys can get wrong. Remember the “new Coke” fiasco? Talk about a nightmare backlash!
What amazing value do you provide to your clients? If you get this one right you reach the holy grail of client loyalty. And that my friend, is when you know you have a sustainable business.
If you’re blog isn’t where you’d like it to be, meaning it’s not bringing you clients, be sure to check out the valuable Blog Site Rescue at the bottom of this page. Cheers.
