Small business marketing tips are completely useless
They’re useless if all you do is read them and never apply anything. Without action your business is just rusting away. In fact, I advise you to stop reading about any marketing coaching at all, this blog included. You might as well go golfing or to the beach instead of wasting your time if you do nothing with the information.
Coaches, consultants and solo entrepreneurs, you’ve really got to ask yourself, “Am I in the information collection business, or am I building my own company?” I spoke to a great group of entrepreneurs last night in Atlanta and this was one of my main points – you must take action.
Online Marketing Courses
Online marketing courses can either be a waste of money or absolutely critical to putting your coaching or consulting business on the map. Yes, there is a bunch of crap out there, but there’s also a lot of very good stuff. However, the good stuff becomes crap too, if you don’t use it.
You’re great at what you do, I know that, but you must also become at least ‘very good’, if not great, as a marketer. Without repeatable, step-by-step marketing you have no business, and that’s the cold, hard truth. Unless you have a deep marketing background, it’s time to admit that your marketing is most likely the reason that your business is struggling.
Marketing Coaching
Marketing coaching is for those who really want to fast track their businesses. Even as a coach, I still use a coach and it’s the best monthly investment I make. What amazes me are the clients who pay for coaching and do nothing with it. It doesn’t hurt the coach, it just hurts that client. If you don’t want to build your business badly enough to work on it daily, then really question why you’re doing it. There is no shame is getting out if it’s not for you. Especially knowing that pundits are saying we may hit a depression in 2012. I prefer to see economic downturns as prime opportunities as many of my competitors throw in the towel! How about you?
Commit To Yourself
In all frankness, no one outside of your family cares too much whether you build a great small company or not. But I believe you started down this path for a reason – to be successful while providing value to others. I also believe you can do this… and five years from now you’ll be very, very proud of your actions.
So today, commit to yourself to get in the game and off the sidelines. Stop merely collecting marketing information, pick a couple of tactics and implement them, now. Claim your place. Use that marketing tip, enroll and master that online marketing course, or get a marketing coach (either me or someone else), and start putting your business on the map today.
Here’s to getting in the game!
Cheers.
