As a marketer and entrepreneur, sometimes it’s very easy overlook the simple things that are right there in front of you. But if you can collect these nuggets along the way like a modern Pac-Man, and make them part of your marketing plan, they can make a big difference over time.
This is a crazy simple little tactic for LinkedIn marketing I want to share with you men that takes literally a minute but can mean the difference between someone checking out your blog or website and not.
Here are the quick steps:
- Go to your LinkedIn profile and click on Edit Profile.
- Go to Websites
- The screen comes up for you to add your websites and by default it says ‘My Website’ – click there to change that title to ‘Other’
- That will provide you with an two open boxes. The first is called ‘Website Title’ – this is the key and where you should get a little creative. Create a title here with more of a call to action to your target market – for example for my blog I wrote: For Men Who Are Marketers. That makes it much more interesting and enticing to click on than simply My Website or My Blog to which I reply, “Who Cares?”
- The second box is called ‘URL’ and that where you’ll put your URL obviously.
There you have it. A minute of your time and you’ve shifted a key piece of your profile to be target market-centric instead of being about you, and that my friend is what marketing is all about.
Great tip Michael! With everybody and their brother getting invovled with social media, it’s essential to look different in anyway possible, and this is a good one.
Thanks!
Thanks Derek. You’re absolutely right, you’ve got to stand out. Most people are dipping their toes (or more) into social media which is great. It can be very valuable if you know How to do it. If you’re interested, check back as I’ll be offering some Social Media Marketing tele-seminars in the fall.
Man such a simple trick,, but so smart.. lol I’m on my way now to set this up.
.-= John Paul Aguiar´s last blog ..Top 15 Ways Twitter Can Make You A Blogging Pro =-.
cheers John Paul.
You don’t mind if a lady grabs this tip too, do you?
(It’s a good one!)
Of course Paige! We have lots of great ladies who are subscribers, write guest posts and are also clients. Welcome!!
Really cool tip, Michael. Just updated my LinkedIn profile. Thanks for the heads up!
Cheers Donald!
Michael, I just found this LinkedIn tip and immediately made the changes you suggested. Good one!
Great Bruce – I’ll keep more of ‘em coming. Cheers and all the best for your biz this year! Michael