The best marketers are cheesy. But I’m not talking Sham-Wow cheesy. This is not about marketing tips for doing an screaming infomercial about the latest gadget. The cheesiness you need to win with your marketing is all about change and how you adapt on a regular basis.
If you haven’t read Spencer Johnson’s little book, Who Moved My Cheese in a few years, then picking it up and spending thirty minutes doing so is a must. As a marketer, which every entrepreneur is, you’re in an era of unprecedented change right now, and the lessons from this little book apply more than ever. If you’ve never read this little classic then here’s a quick main points primer to put up somewhere where you’ll see it everyday.
- Change Happens
- Anticipate Change
- Monitor the Change
- Adapt to Change Quickly
- Change
- Enjoy the Change!
- Be Ready to Change Quickly and Enjoy it Again and Again
After reading through Spencer’s main points, I’m sure certain things come up in your mind about where you are right now with your marketing and personal branding. The question becomes, will you heed that little voice that’s telling you you’ve got to make some changes or will you wake up one day and realize someone moved your cheese?
There’s really no arguing with the main points of this book. Change, like Gravity, is a law in our world that you have to deal with. So, embrace it, enjoy it, and WIN!
