You’re a marketer and business owner, I know, but imagine just for a second that you are the head of a huge multi-national oil company.

And then imagine that you screw up royally.

And now imagine you try to sweep your screw up under the carpet; even though it’s all over the news.

Well, I would be forced …

The best marketers are cheesy. But I’m not talking Sham-Wow cheesy. This is not about marketing tips for doing an screaming infomercial about the latest gadget. The cheesiness you need to win with your marketing is all about change and how you adapt on a regular basis.

If you haven’t read Spencer Johnson’s little book, Who …

As a marketer and entrepreneur, sometimes it’s very easy overlook the simple things that are right there in front of you. But if you can collect these nuggets along the way like a modern Pac-Man, and make them part of your marketing plan, they can make a big difference over time.

This is a crazy simple …

Guest post by Brette Goldstein, Casting Director & Coach, NYC

Even though tons of marketing is done online these days, there is still a critical marketing skill that a lot of entrepreneurs and marketers haven’t mastered: how to do a great presentation.

Part 3. Continued from last week.

Action!

“I love the smell of napalm in the morning!”

Tips for the …