Guest Post by Simms Jenkins, CEO & Founder, Brightwave Marketing

My last column examined how savvy e-mail marketers are integrating social media into their online marketing strategies – and that includes knowing their audience and determining the importance of each channel.

In this column, let’s look at four other points to consider when integrating the two channels:

Don’t …

Men,

Are you a man who is really making it? It’s time to take stock right now, before summer gets really going. You want to enjoy the summer right? So let’s get a handle on things, honestly, so you know where you stand for the last half of the year.

You know if you’re making it or …

Remember those hairy, smelly, sea-going marauders with horns growing out of their helmets? Yes, we’re talking Vikings and they can teach us a lot. But not the Vikings in the Capital One ads, the real ones. Why were they so successful for so long? And what can marketers learn from them?

Vikings were opportunists. They …

Guest post by Mentor Coach Dave Krueger, MD

Once you have an understanding of your relationship with money, you can then systematically change your money story.  Here are some considerations in that process.

1.  You’ll never do anything important that will feel comfortable in the beginning.

2.  Having a definition of success and an internal ideal of “good …

Guest Post by Ron Whent, President of Unlimited Horizons Inc.

Everyone is trying to catch on to the tidal wave called social media.  Why is it so popular and what does it all mean?  We all have a primal need to connect with other people.  Social media like Facebook, LinkedIn, etc. have enabled us to do …