From a business perspective, social media is pretty useless unless you can use it to drive traffic to where you need it. So let’s address that now with regards to LinkedIn.
Here are two quick and easy tips to enhance your LinkedIn profile and give yourself the best chance of driving more traffic to your site.
On the top toolbar on your LinkedIn homepage, go across to “More”. That will provide a drop down menu, the bottom part of which are LinkedIn Applications. You’re going to add two applications:
- WordPress or Blog Link – if you have a blog, and most of you do, then an easy way to promote it and to interest others in it is to add this application so your blog posts show up on your profile. Quick, easy and very valuable as it shows connections and possible clients more of who you are and what you do.
If you have have a WordPress blog, then obviously use the WordPress app, and if you’re using another blogging platform then go with Blog Link. Both do the same thing.
- Reading List by Amazon.com – if you have a published book, this is a perfect place to show it (and sell it) right on your profile with this app. Take the three minutes and do it, the payoff in social proof alone will be worth it.
If you’re not an author, this is still a good app to add to your profile and show what you’re reading. By association, the books you list add to your image and show where your interests and expertise lay. Just ask yourself, how do you feel about someone who has good, cutting edge biz books listed vs. someone who lists Angels and Demons? It makes a difference.
So there you go. Within minutes your profile is richer, more complete and gives prospects compelling reasons to check you out more in depth. Men, this is this low-hanging fruit, just grab it. Cheers.
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